Playful colors, Designs and Gradients
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The move toward bold designs and effects on packaging has been expanding for some time. In 2022, this trend remains strong. Many companies recognize how well strong colors, designs and dramatic effects stand out. They also see how well this trend results in increased sales volume.
There is no doubt about how well humans respond to packaging with unique designs and colors. Information from the Pantone Color Institute states people experience 80% of their awareness from sight.
Strong colors like neon green and bright yellow quickly attract a person’s attention. So do effects like shining metallic sheens and reflective surfaces.
Leading marketers design packaging to grab hold of a consumer’s notice and retain the memory. Studies have shown that people make subconscious decisions about buying products within the first minute and a half after observing it. Color often plays a big role in this decision.
2022 will likely see the continued dominance of bold packaging colors along with the rise of playful graphics on packaging. Unique typography and quirky design convey a lightheartedness that may suit brands targeting a youthful audience. One trend within unique package graphics is the popularization of color gradients. From logo design to packaging, brands are adopting gradients for their visual interest that is both subtle and striking. Gradients provide complexity without adding busyness, which makes them extremely dynamic.
source : yorksaw.com
