Playful colors, Designs and Gradients
There is no doubt about how well humans respond to packaging with unique designs and colors. Information from the Pantone Color Institute states people experience 80% of their awareness from sight.
Strong colors like neon green and bright yellow quickly attract a person’s attention. So do effects like shining metallic sheens and reflective surfaces.
Leading marketers design packaging to grab hold of a consumer’s notice and retain the memory. Studies have shown that people make subconscious decisions about buying products within the first minute and a half after observing it. Color often plays a big role in this decision.