EVER-PRESENT E-COMMERCE AND PACKAGING
In the new decade, e-commerce will only grow as consumers increase online buying. Smithers Pira estimates the current e-commerce market — which is valued at $35 billion — will grow to $55 billion by 2022.
Accordingly, specialized packaging specifically for e-commerce is trending. Amazon is the giant of e-commerce, and there are some valid lessons to learn from Amazon’s e-commerce packaging.
Amazon is a pack-to-order company. Once they receive an order, workers pick and process the items. Amazon has automated every step of their process, including the physical packaging and digital printing. That includes some individual items and a multiple order in one shipping box.
Amazon might be big, but it’s not the only e-commerce player. Many companies find the trend to e-commerce purchasing effective and profitable. E-commerce packaging still reflects the same basic principles as real-time shopping. Products have to be professionally presented, protected and please consumer expectations.
This will be increasingly important as social media grows. Smithers Pira reports 49% of consumers share their unboxing experience on social media, giving product packaging center stage.