Minimalist product packaging
“Less is more” is an adage that’s true for many types of packaging. It’s certainly true in 2022 packaging industry trends.
Minimalist product packaging is popular for conscientious consumers who prefer products that don’t have extraneous wrapping and protection. This trend is especially strong in the modern food packaging industry.
Minimalist packaging works well because it’s simple. Consumers appreciate simplicity and economy, which is one reason brown paper wrappings are so popular. It’s a pushback to unnecessary excessiveness.
The minimalist trend also affects product labels. People resist information overload. Labels with fine print and too much detail are a turnoff. Packages with simple labels that tell consumers what the product is and what’s in it for them are today’s trendy move.
Companies that ignore the minimalist message do so at their marketing peril.
source : yorksaw.com
