Personalized packaging
Thank you for reading this post, don't forget to subscribe!Digital printing makes it far easier to customize packaging and add personalization to products. This trend has been building for a few years, and it has a major industry impact in 2022.
Many of the top product brands have explored personalized packaging and found a significant return on this innovative marketing investment. One report cites that 70% of marketers believe personalization has a strong or extremely strong impact on their customers.
There’s no one-size-fits-all in personalized packaging. In fact, that’s the core philosophy behind this trend. Personalization allows a company to promote their name and brand in a forceful way that stands out from competitors. Here are three successful examples of the personalized packaging trend.
- Coca-Cola printing people’s names on their soft drink containers
- Frito-Lay printing faces on their potato chip packages
- Bud Light printing football teams on their beer cans
More and more brands are even beginning to target extremely targeted markets with their packaging. For example, Anheuser-Busch themes their Busch and Busch light beer cans to the outdoors to appeal to hunters, fishermen, and other outdoorsmen. During hunting season, they have a “hunt” for a gold can, which can win you gear and even a hunting trip paid for by the company. During fishing season, they offer similar prizes for finding cans with certain fish on them.
The personalized packaging trend is successful, as it allows individuals to identify with a brand’s product. Seeing their first name on a Coke can instantly attracts a person to the product. It’s hard to resist something shouting their name. Facial recognition on a Frito-Lay bag makes a consumer connect with the brand and reach for a helping. Seeing their favorite NFL team like the Saints or the Pats on a Bud Light certainly sells more beer to a diehard football fan.
Personalized packaging also takes in a brand’s story. Smart marketers know people relate to stories as much as they do to brand names. When a company presents its package in a story-like way that connects to consumers on an individual level, the product becomes irresistible. Personalization is a top 2022 packaging trend, and it’s sure to stay around for a while.
source : yorksaw.com
