Asia-Pacific Processed Meat Market is segmented by Product Type (Poultry, Beef, Pork, and Others), and Geography,
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Market Overview
Asia-Pacific processed meat market is segmented on the basis of product type, and geography. On the basis of product type, the market is classified as poultry, beef, pork, and others. In the Asia-Pacific region, poultry meat comprises the majority of the demand.
Growing Demand for Convenience Foods in the Region The reason for the growth of processed meat in Asia-Pacific can be attributed to shifting consumer trends and the emergence of ‘snacking’. Consumers who work far from home, or have other obligations, tend to opt for a quick and easy snack, as opposed to a larger meal that takes time to prepare. 8 in 10 metro Thais and 7 in 10 Indonesians snack at least once a day. The major attributes that consumers look for in convenience foods are ease of use, packaging, nutritional value, safety, variety and product appeal. Processed meat products are prepared by adding various preservatives at specific conditions and few of them need an efficient supply chain and storage to retain their properties.
