Presenting product information in a clear and transparent way is another strong packaging industry trend for 2022. This trend is all about trust and honesty. In today’s world, where consumers have so much access to information, they can better educate themselves about product choices. At the top of smart consumers’ interest list are what their product choices contain and the packaging methods they use.
“Transparency” refers to manufacturers being completely open and honest about what the products contain. “Clean” means products are safe and don’t contain harmful ingredients. When a manufacturer packages their product in a way that makes content information clear, concise and open, it promotes trust in the company’s brand name.
Clean and transparent labeling strongly affects the packaging industry’s food sector. More and more U.S. consumers are scanning food packages with their smartphones to find out exactly what they contain.
Brands answered the clean and transparent trend in 2022 with the implementation of Smart Label™. The label code immediately connects consumers to a landing page with transparent information about how clean this choice may be.
This desire for transparency will likely remain strong in 2022 as consumers may be more likely to purchase a newly launched food product that has clear product information.